The Los Angeles Rams have finalized their coaching staff, adding Kliff Kingsbury to Sean McVay’s group with the title of assistant head coach. The move further defines the Rams’ leadership structure as they prepare for the upcoming NFL season, pairing McVay with another experienced offensive-minded coach in a senior role.
Kingsbury’s appointment as assistant head coach places him in a prominent position within the organization’s hierarchy. While the team has not publicly detailed his full range of responsibilities, the title typically reflects a role that extends beyond a single position group or side of the ball. An assistant head coach often contributes to overall game planning, manages cross-unit coordination, and supports the head coach with broader team operations and decision-making.
Under McVay, the Rams have emphasized innovation on offense, in-game adjustments, and detailed preparation. Kingsbury’s background aligns with that philosophy. As assistant head coach, he is expected to work closely with McVay and the rest of the staff in developing weekly game plans, evaluating personnel, and helping shape the team’s identity on both practice days and game days.
The addition of a veteran coach with play-calling and head-coaching experience can also influence how the Rams approach strategy, opponent scouting, and situational football. An assistant head coach often serves as a key voice in discussions about fourth-down decisions, red zone plans, tempo, and other critical in-game situations. Kingsbury’s input in these areas is likely to be part of the value the Rams anticipate from this hire.
Finalizing the staff before the heart of the offseason program gives the Rams continuity and clarity heading into organized team activities, minicamp, and training camp. With their coaching structure now in place and Kingsbury installed in a senior role alongside McVay, the organization can move forward with installing schemes, developing younger players, and refining its overall approach for the season ahead. The Rams have not released further specifics about changes to individual coaching duties, but Kingsbury’s title signals a significant level of trust and responsibility within McVay’s staff.
