If you’ve tuned into an NFL game this year, you know the phrase “Dilly Dilly.” Budweiser has used it in almost all of its advertising for Bud Light this year, and the commercials have been wildly popular, creating a need for Bud Light Super Bowl props for Super Bowl 52.
The phrase “Dilly Dilly” reached new heights when Ben Roethlisberger used it to audible at the line of scrimmage against Tennessee on Thursday Night Football back in November, and it has been an American staple since, for better or worse.
BetDSI Sportsbook has released several Bud Light Super Bowl props as a part of its Super Bowl 52 Prop sheet.
Opening Odds Courtesy of BetDSI.eu. Odds subject to change. Click Here for up-to-date odds.
How many Anheuser-Busch commercials will be aired during broadcast?
Over 4.5 (-150)
Under 4.5 (+120)
Historically, Anheuser-Busch has been one of the biggest advertisers during the Super Bowl. The beer conglomerate has given us some of the most iconic Super Bowl commercials to date. When asked to name your favorite Super Bowl commercial, it’s likely that someone will list at least one Anheuser-Busch ad. The Clydesdales, the Budweiser frogs and many more are sure to elicit happy memories.
Anheuser-Busch is the biggest beer producer in the world, and it owns companies all over the globe. Thus far, we know that the company is going to at least be airing four ads on Super Bowl Sunday. The company has bought spots for Bud Light, Budweiser, Stella Artois and Michelob Ultra. The question is whether or not they decide to go ahead and buy another spot, or if there is something the company is keeping on the down low.
The company has been known to play things pretty close to the vest when it comes to its advertising. Anheuser-Busch has surprised us many times with hilarious ads over the years, so it wouldn’t be a shock to see the company holding back any info on an ad until the game.
Two years ago, we saw Anheuser-Busch initially purchase four ads totaling three minutes of airtime. They bought one more 30 second ad in the week leading up the Super Bowl to bring the total number to five commercials and 3:30 worth of airtime.
Last year, the company did something different. Anheuser-Busch bought just one 60-second spot for the Super Bowl. The commercial lacked the brand’s usual humor, instead focusing on Adolphus Busch’s journey to America and it was well-received. There might be something along those lines too this year.
How many times will word “Dilly” be said during broadcast?
Over 12.5 (-115)
Under 12.5 (-115)
No ad campaign has been more successful than Bud Light’s Dilly Dilly campaign over the last few months. It has been a smash hit, and no one seems to mind that Bud Light has inundated us with ads with the slogan all season.
The commercial that kicked it all off was a 45-second spot called “Banquet.” In that commercial, Dilly was uttered 14 times and the ad’s hilarious nature started a franchise.
Following that, Bud Light came out with a commercial in which everyone just said Dilly Dilly. The commercial was just 15 seconds in length and featured more than one Dilly per second.
Since that point, none of the commercials have said Dilly more than eight times. The next commercial showed a scene from “The Pit of Misery” in which Dilly was uttered six times. That spot was 30 seconds long.
After that there were two 15-second spots in which Dilly was barely used. Bud Light still used the medieval theme, but instead focused more on the actual product than the phrase.
Last month, Bud Light announced that it had made three more commercials along the same lines. The first debuted on Christmas, the second debuted during the NFL Conference Championship games and the final one will be the company’s Super Bowl ad.
The first of the three, Wizard, is a 30-second ad where Dilly is used eight times. Ye Olde Pep Talk was the spot used for the Conference Championship games, and there the word Dilly is used eight times in 45 seconds.
Bud Light has confirmed that its lone spot in the Super Bowl will be for 60 seconds. That is plenty of time to get in a lot of Dilly. You can be sure the phrase will be uttered at least twice so this prop might go over simply based on the length of the ad.
Additionally, there is always a chance you hear Dilly outside of one of the Bud Light beer commercials. It is so popular and ubiquitous with the season that one of the broadcasters may utter it, or it might be used as an audible. Either way, we expect these Bud Light Super Bowl props to be heavily bet on heading into Super Sunday.
